Mark Finch

Mark Finch is an esteemed executive in the financial services industry, currently serving as Executive Director of Capital at AllCap Securities. With nearly two decades of experience in both European and Australian markets, Mark has distinguished himself through strategic leadership and a passion for transformative investment strategies. Joining netwealth - Investment & Superannuation in its early growth phase, where, as State Manager, he significantly expanded the company's footprint in New South Wales, building relationships with advisers and dealer groups across the region.

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Mark's career then led him to Triple A Super, where, as Director for seven and a half years, he managed over 14,000 self-managed super funds (SMSFs). His innovative approach to integrating AI and machine learning into fund management revolutionized client service delivery, creating a seamless digital ecosystem for trustees.

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In seeing a gap in the market, Mark co-founded AreaWealth and served as CEO, driving growth with cutting-edge wealth management technologies. His leadership positioned AreaWealth as a pioneer in digital wealth solutions, empowering clients with comprehensive financial management tools. Throughout his career, Mark Finch has consistently driven growth and fostered sustainable, innovative initiatives.

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